ABOUT OUR CAMPAIGN:
“CHECK YOUR CHILDREN”
“Check Your Children” is a powerful awareness campaign urging parents and guardians to talk to their children about knife crime and criminal exploitation.
The campaign was launched with support from the Office of the Police and Crime Commissioner for Wiltshire & Swindon, and shares one clear message — it doesn’t hurt just to check.
The film encourages families to have open conversations, notice the signs that a young person might be at risk, and take early action to keep them safe.
THE MESSAGE
Even the strongest families can be affected by knife crime. Many parents believe their child would never carry a knife — but as this campaign reminds us, awareness and communication are key.
Research shows that some young people believe carrying a knife is more common than it really is, which can make dangerous behaviour seem normal.
“Check Your Children” challenges these misconceptions and encourages honest, judgement-free conversations at home.
RECOGNISING THE SIGNS
This campaign helps parents spot some of the early warning signs that a young person might be at risk of exploitation or carrying a weapon.
You might notice:
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New friends, especially older ones
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More than one mobile phone
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Secretive behaviour or mood changes
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Unexplained money, clothing or gifts
If something doesn’t feel right — trust your instincts and talk. Early conversations save lives.
WHY IT MATTERS
Knife crime doesn’t just affect victims — it devastates families, friends and whole communities.
This campaign was made to start real conversations, encourage parents to stay involved, and remind everyone that change starts at home.
A simple conversation could make all the difference.
HOW YOU CAN HELP
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Watch and share the campaign video.
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Talk to your children, friends and other parents.
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Look out for the signs and trust your instincts.
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Spread awareness on social media to keep the message alive.
Every view, every share and every conversation helps make our communities safer.